Google+ Is The ?Social Spine? For Consumers As Well As Brands And Advertisers

Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I'm a firm believer in Google's approach to become more social, as I've watched it not only happen within its products, but company wide.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/10i-w0OmqSw/

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