What would Gleeks make of this?
The Olympics are trouncing "Glee" in the popularity stakes with American teenage girls.
The IOC says NBC's ratings for the London Olympics among girls aged 12-17 is 89 percent higher than the figures for "Glee" ? which just happens to be on rival network Fox.
IOC marketing director Timo Lumme cited the "Glee" comparison several times at a news conference Tuesday to illustrate that younger viewers are watching in big numbers.
"The younger demographic has come back," he said. "Teenage girl viewership is up 54 percent."
All that was missing was for Lumme to break into a verse of "Don't Stop Believing."
? Stephen Wilson ? Twitter http://twitter.com/stevewilsonap
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EDITOR'S NOTE ? "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.
Source: http://news.yahoo.com/glee-144400380--oly.html
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