Saturday, August 18, 2012

Clamor for Spanish language political spending

(AP) ? A month after Forbes Magazine dubbed the Hispanic television market "the next media jackpot," there are complaints that Hispanic media aren't getting a fair share of attention from the political realm.

The president of Univision network has protested the lack of a presidential debate tailored for Hispanic audiences and urged the presidential debate commission to add another debate that speaks to Hispanics.

The U.S. Hispanic Chamber of Commerce has also made a plea for more political spending on Hispanic media. Chamber president Javier Palomarez says the chamber is tracking spending and will issue a report card.

The complaints are not being made in a vacuum. Forbes says the Hispanic television market is worth $1 trillion.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-08-17-Elections-Spanish%20TV/id-3345374d05894044a9878008f0eec3df

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