Wednesday, April 10, 2013 Showcases Andrea Simon Article Outlining How to Take ...

Always at the forefront of innovative, influential business ideas, is currently featuring a cutting-edge article by Andrea Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC). Dr. Simon?s article, ?Why We?re So Afraid of Change ? and Why That Holds Businesses Back,? examines how in today?s economic landscape, a great many CEOs are struggling with changes in their market space, supply change, consumer behavior?everything.?

Dr. Simon writes, ?A former client contacted us recently, saying: ?We?re stuck.? As in so many cases after 2008?s Great Recession, his division, once an industry leader, had experienced zero growth, using the same outmoded tactics to keep factories running, while wishing for the old world order to return. It never did.?

Why are they ?stuck?,? Dr. Simon asks. ?Beyond fearing change itself, they failed to see how the business environment was shifting. If you can?t change, you risk becoming antiquated,? she states.

A corporate anthropologist and certified?Blue Ocean Strategy?practitioner, Dr. Simon has developed three primary guidelines to enable business leaders??see? ways to get ?unstuck?:

  • Get out of the office.?Venture into the world; see what?other industries?are doing.
  • Go exploring.?Shadow your consumers so you can come up with new solutions for their problems.
  • Build an innovative culture.?Encourage the free exchange of ideas, which ultimately turns good thoughts into actions and measurable results.

If you truly want to see, feel and think in new ways, Dr. Simon advises, ?you have to fight your brain?s desire to stay put. To ignite change, you need to do it yourself first. Then you can roll out the rest of the plan to your company.?

To read Dr. Simon?s article in its entirety on, click?here.


Andrea Simon PhD, corporate anthropologist, is the founder of?Simon Associates Marketing Consultants (SAMC), a consulting firm specializing in helping businesses change. SAMC?s team of experts specialize in business change management, from building new businesses to bringing innovation and culture change to firms that have become ?stuck.? For more information please visit the?SAMC?website, and Andrea?s?blog. And for the latest Business Change Management news, follow Andrea on?Facebook,?Twitter?and?LinkedIn.


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